Workshop on Digital Marketing
Faculty of Business Management and Commerce organized two day’s workshop on “Digital Marketing” on October 15 & 16, 2018. Keeping in perspective the current scenario of digital world, a workshop thoughtfully planned with an aim to provide Marketing concepts in Digital era. The two days workshop emphasized on the knowledge about Digital Marketing and Commercial Activity.
Workshop started with an inaugural session delivered by Prof. Avinash Vikram (HOD, DBMC) Mandsaur University. Mrs. Swati Bhaiyya (Assistance Professor, DBMC) elaborate the theme and schedule of workshop. Prior to the commencement of the session- I, Prof. Avinash Vikram expressed his views on “Digital Marketing” and motivated students towards such initiatives. The first session started at 10:30 am which was taken by. Mr. Sachin Chauhan & Assist by Mr. Shivam Gupta. In the session the major contents which were discussed are – present digital era and India, applications of digital marketing in business, Perfect Advertising Scenario, creation of domain name, trading and how to earn digitally, Future & Growth in Digital Marketing Era etc.
On the second day of workshop speaker highlighted the career opportunities in E-commerce and discussed the models of B2B, B2C, B2G.
Valedictory session held at 03:45 pm in which Prof. Shyam Patidar delivered vote of thanks of the workshop. During the workshop Dr. Mukesh Sharma, Dr. Gopal Krishna Rathore,, Prof. Sourabh Mishra, Prof. Richa Dubey Prof. Ruben Shah and Prof. Shikha Machhopuriya were present.