The Program is an introduction to concept development, technique, critical discussion and expression. Students develop a set of basic design skills and are introduced to methods of application. It aims at developing thinking, inquiring and free spirited individuals with a reflective outlook towards making responsive choices.

The Program trains students to evolve a distinct design approach and to develop a holistic attitude to the creative industries that they will choose to inhabit as professionals. Students apply their training in creative thinking and making to various mediums of expression. Students undergo a continuous learning process that culminates in the creation of a final design project at the final year. This project is expected to represent the acquired knowledge and skills of each student.