October 15, 2018
October 16, 2018
AddressMandsaur University, Mandsaur View map
Two day’s hands-on workshop on Digital Marketing is designed to make participants more effective in understanding, developing and creating digital marketing strategies.
With the goal of making you more effective in developing and executing digital marketing strategies, this workshop will help you:
- Perceive how the internet has transformed the way brands engage with consumers, and appreciate the new rules and perspectives.
- Understand how to adapt.
- Embrace the tools and techniques required to succeed in the new media environment.
- Learn how to assess and evaluate the performance of digital marketing campaigns through behavioural and attitudinal engagement metrics and measures, and make use of a broad spectrum of digital and consumer analytic tools and techniques.
- Gain an understanding of how analytic techniques and research processes are being refined and re-engineered, in the multi-media environment of marketing and advertising.
Resource Person: External
Date: October 15 & 16, 2018
Venue: Department of Business Management and Commerce